All day and all night I take my work very seriously. Thankfully not myself.
I’m a multi-skilled web specialist and designer with a variety of superpowers. While I enjoy building websites, I quickly realized what made me happiest was the success of my clients in multiple arenas. I love when online strategy meets with sharp designs and simple usability, and it’s this passion that’s put me at the intersection of search engine marketing, functionality, and user experience.
I like wielding my skills to complete complex projects, whether it be in a focused, single-lane role, or something more comprehensive. Teamwork is the key to success, so I can support other team members or I can lead the team myself. I’m comfortable wearing multiple hats (and I won’t complain about the hat hair).
- Graphic Design
- Web Design
- UX/UI Design
- Information Architecture
- Creative Consulting
- Motion Graphics
- Digital Strategy
- Search Engine Optimization
- PPC/Online Advertising
- Social Media Marketing
- Project Management
- Content Marketing
- Analytics and Metrics
- Email Marketing
Dale was brought in to assist us with our expanding portfolio of Search Engine Marketing and Pay-Per-Click business. Thoughtful, timely and always ready to undertake anything that was asked of him, Dale provided genuine value for the tasks he undertook and asked intelligent questions that prompted thoughtful discussion and, ultimately, good solutions.Rod Hughes, V.P. Kimball Communications
Efficient, creative and accommodating are just a few words that come to mind about Dale. His design talent encompasses both web & print media which makes him a valuable asset to any team. He is forward thinking, communicates well with internal staff and clients and completes projects in a timely manner. Simply put, Dale is a star!Jennifer Schulman, President, Fortune Web Marketing
This is the learning phase. Clients educate me about their business, industry, and goals. I learn about their target audience and find out what my clients are trying to say to them.
Based on my client’s needs I begin analyzing their current digital strategy, from design to SEO, and all the code that lies in between. I’ll then formulate ideas and recommendations to help clients meet their goals.
Based on client feedback, I begin putting a plan in motion. I might be designing a wireframe, creating a social media calendar, or managing a team of developers. Maybe I’m doing all of those. Side note – this is usually when my coffee intake spikes.
Now that the plan’s been executed, I monitor the performance of the campaign. While planning is essential, there are always elements to any strategy that can’t be predicted. Based on metrics and KPI’s I’ll make analytics-driven changes to optimize my work.